For example, when I search for #digitalmarketingstrategy on Instagram, it shows me relevant hashtags like #digitalmarketingexpert, #digitalmarketing, and so on. gain instagram followers by optimizing using relevant hashtags To help relate to your followers on a personal level, you might consider hopping on hashtag trends like #tbt ("Throwback Thursday"), #MotivationMonday, #TransformationTuesday, or other trending hashtags. Here's a post from Fanmdjanm, a headwrap collection and lifestyle brand with over 150K followers on its Instagram account, using the #HappyMothersDay hashtag: Once you build up a bit of a following, you can try creating your own hashtags — like your company name or a slogan that applies to your content. This is a great way to build up your brand on the platform and build a more cohesive presence. Lean into trending content formats. With the arrival of TikTok on the social media scene, short-form videos have become one of the most effective content formats on social media.

  In fact, according to a HubSpot Blog survey, 85% of marketers who use short-form videos find them to be the most effective content format. And 95% of marketers who leverage short-form videos plan to increase their investment or continue investing the same amount in 2022. That's why it's important to lean into trending content formats. After TikTok, Instagram came out with IG Reels, and this feature is a great way to post funny, relatable content. When Instagram comes out with new tools, like IG Reels, don't be afraid to use those features because they can help you gain Instagram followers. 10. Post content your followers want to see. To gain your first 1,000 followers on Instagram, it's important to know who your audience is. Once you've created your Instagram account, you should take note of which posts perform best. Is it interactive content, behind-the-scenes stories, funny and relatable posts, or something else? When you have a general idea of what performs best, continue to create that type of content. Additionally, Instagram has many tools and features you can use: IGTV, IG Reels, Instagram Stories, Instagram Live, Highlights, etc. Begin by posting several types of content formats and see which one does best. Then, come up with a strategy and master that one tool. Doing so will help you create content your followers want to see and gain new followers.

  Promote your Instagram. Like the old adage about a tree falling in a forest, if you start an Instagram account without promoting it, is the account even real yet? Well, yes. But, you'll have fewer followers. One of the best ways to gain followers on Instagram is to promote your account. Embed posts in your blogs (like you see a few on this post), post on your other social media platforms, and share social links in your email newsletters. A great way to gain followers on one platform is to ask current followers on other platforms if they want to follow you somewhere else as well. Additionally, to promote your Instagram, it's important to get started with Instagram promotions and ads. This will help you reach a wider audience. I know it might seem like ads are only effective for selling certain products, but I've followed several business accounts because of a sponsored post I saw.

  Engage with users through follows, likes, and comments. Instagram is very much a community, and one great way to get involved in that community is to find people who post pictures that interest you, follow their accounts and interact with their content. It's the most natural way to draw attention to your own Instagram account. This accomplishes two things: for one, when they get the notification that you've followed them, there's a good chance they'll check out your profile. This goes back to the importance of having great content on your account before you start reaching out to others. Secondly, it means you'll be seeing their recent posts in your feed, so you can Like and interact with them if you choose to. As you build a following, celebrate your followers by responding to and pinning their comments, and even reposting their posts for user-generated content. 13. Cross-promote with influencers and brands with similar audiences. Once you build rapport with the folks behind accounts with similar audiences to your own, consider collaborating with them. Partnering with influencers and brands helps with discoverability, reach, and social proof.

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 For instance, influencer Sweetlikeoyin who has around 60K followers, posted a sponsored image of herself on the beach wearing a dress from Lulu's. The clothing brand then published the same image. With this partnership, both accounts can expand their reach and gain new followers. It's a win-win. However, be sure to create content that seems natural and makes sense for your brands and collective audience. 14. Run Instagram contests to encourage engagement. Another great way to expand your reach while increasing engagement with your photos is to run a contest or giveaway. As part of your contest, you can ask users to follow your account, like, and/or comment on the post to be eligible to win. I mean, come on. Who doesn't love winning free stuff? You can also add a user-generated content (UGC) element to the contest, too, where people post a photo of their own and use a specific hashtag. Here's an example from PlayaBowlsNortheastern, where followers were asked to follow Playa Bowls as well as their brand partner, Scoop and Sushi, and tag a friend in the comments. In exchange, followers had the chance to win a free bowl:

  Explore Instagram Stories' interactive features. Instagram has always given brands the platform to share beautiful, curated photos to represent their companies. However, with the introduction of ephemeral Instagram Stories, brands can also share on-the-fly, behind-the-scenes looks for 24 hours that may not be as polished as a published photo, but give your brand more personality on the platform. Just look at how Snapchat exploded a few years ago. Once platforms like Instagram and Facebook introduced similar features, it made those apps more valuable and interesting in the eyes of users. Although Snapchat pioneered this feature, Instagram Stories now has over 500 million daily users. Along with sharing video clips and static images through Instagram Stories, users can also use polls, event reminders, and the "Ask a Question," tool to gain more engagement and learn more about their audiences. Once a user is verified or has over 10,000 followers, they can even include a link to a webpage within a story.

  How Brands Can Use Instagram Stories Instagram Stories disappear after 24 hours unless they are marked as a "Story Highlight." Highlighted stories will show up at the top of your profile between the photo feed and your bio. dope scrubs using instagram stories to help gain more instagram followers in story highlights Image Source Here are a few other brands we recommend following to see what they're sharing: Dana Shultz (Minimalistbaker) publishes easy vegan and gluten-free recipes on her blog. Her Stories feature neat how-to videos of her making breakfast and testing out new recipes in her kitchen. The behind-the-scenes aspect of her Stories provides a lot of human context for her blog's brand, and everybody loves a good how-to video.

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  One of their latest Instagram Stories featured someone watching "The Sopranos" in bed, with the caption: "Who needs plans when you have five more seasons?" This video supports Casper's campaign to stay in bed with a very real look at what millions of people do when they're hanging out at home. Here are our tips for using Instagram Stories for your brand: Whether it's funny, sad, or unique, be authentic. Your photo gallery is where content can be perfect and polished. Instagram Stories are for the raw, unscripted, and unretouched. Use Stories to share the other side of your brand that followers might not be able to see elsewhere. Do you have a dog-friendly office? Is your team trying out the latest challenge? Start filming to showcase the more human side of your brand. Go behind the scenes. These are by far our favorite types of content for ephemeral video sharing. Show followers what goes into the planning of an event or the launching of a product, and make it fun. Your followers want to feel included and in the know. You could also use Stories to cultivate a brand loyalty program that only rewards people who check out your content. 16. Use the Instagram Live feature. Instagram also lets users record and share Live videos, another content format that's proven to be hugely popular on other social networks. What's unique about Live videos on Instagram? They disappear when users stop filming.

  This authentic, bi-directional experience lets brands share unscripted, raw moments with their audience to incorporate human elements into a social media platform that's highly edited and polished in its traditional use. Since the Live feature launched, Instagram has added even more features that may enable further engagement or interactions from viewers, such as: Request feature to go live with the live account Pinned comment Q&A box Up to four accounts on Live at a time Filters Live video is a growing trend across a variety of social media platforms, so if something interesting is happening, start rolling. Whether it's an event, a team birthday party, or behind-the-scenes footage, your devoted followers want to see what you're up to. And if you want to make it even more interesting, you could collaborate with an influencer or another brand to host a Live. With people that your audience is interested in, you can promote this Live event, and then host it on your profile. Promoting this type of event will help you tap into someone else's audience while interacting and engaging with your followers by answering their questions and talking to them during the Live.

 Share your profile link on your website and social media channels. Have a website? Newsletter? YouTube channel? Make sure you include a link to your Instagram on every single platform. The first place you'll want to make sure to add an Instagram badge is your website, specifically your footer and "About Us" page. Here's what the badge could look like: example of instagram user linking to other business accounts to help gain 1000 instagram followers If your brand has brick-and-mortar locations, put out a good ol' print call-to-action letting people know you have an Instagram account and encouraging them to follow you. You can also place them on your business cards. You might even offer a discount code for doing so. Also, be sure to promote your Instagram account on your other digital platforms. Chances are, the folks who already follow you on Facebook and Twitter will also follow you on Instagram without much prodding. Let those followers know you're on Instagram and encourage them to follow you there.

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 Post user-generated content. Similar to cross-promotion, brands can publish user-generated content to show appreciation for existing customers and generate social proof at the same time. If I see a regular person endorsing a product on Instagram, I'm more likely to believe they really like the product. The same is true for most consumers. That's why sites like Yelp are so popular. Ultimately, user-generated content can be an excellent strategy when trying to increase brand awareness and trust in your products or services. For instance, Bevel reposted a video from blogger Rickey Scott using and recommending their products to their 600+ followers. Posting Scott using Bevel is a smart move. Firstly, the product is designed with black men in mind. Having Scott, who is part of the brand's target demographic, recommend the product serves as the social proof the brand wants. Furthermore, part of Scott's audience will likely fall within Bevel's target audience. Simply put, the two brands have similar audiences and brands that align well, which is why it's a good opportunity for Bevel to promote Scott's content. 19. Diversify your audience to resonate with different types of users. As your followers grow, it can be tricky to identify what content types will resonate with them. With this in mind, divide your audience into sub-groups and target your content to various demographics.

  For instance, if you have 200K followers, those followers probably come from different regions of the world, have different interests and hobbies, and likely have different careers. Rather than post all-encompassing content that will satisfy all your followers at once, conduct some analytics research to separate them into smaller sub-groups. Take Starbucks as a good example of this. Starbucks has close to 18 million followers. There's no way the global coffee brand can post content to satisfy 18 million people at once — and it doesn't try to. Instead, Starbucks regularly posts more exclusive content geared towards particular groups, such as this post they published celebrating #TeacherAppreciationWeek: how to gain more instagram followers tip to diversify your audience like Starbucks appealing to teachers, students, and other groups of people This post won't appeal to the majority of Starbucks followers who aren't teachers, but that's OK. You don't always need to post content to please everyone. Instead, demonstrate your company's ability to connect and engage with sub-groups and post what aligns with your own brand's values. Education is something that matters to Starbucks, so by posting about teachers, they're doing more to demonstrate their values than they are appealing to everyone. Which is kind of the point, isn't it?

 Apply for a verification badge. When an account on Instagram is verified, it has a blue dot, called a badge, next to the username. When another user comes across this profile or finds the verified username in search, the blue dot confirms to them that the account is the business, individual, or brand that it's claiming to be. how to gain followers on instagram tip apply for blue check verification badge for authenticity Image Source While Instagram has a list of eligibility requirements for the badge, the platform does allow users to apply for one. You can learn more about that process on Instagram's Help Center. 21. Create your own filters and badges. When it's time to promote a new product or feature, creating your own filters, stickers, or badges can help you reach a new audience. You can learn how to create your own filter or sticker to jazz up your Instagram Stories. The best way to do this is to use these on highly shareable posts that followers will want to add to their own Stories. This way, you'll reach their audiences and your users will promote your page for you. 22. Tag relevant users. Another way to gain more followers on Instagram is to tag relevant users in your posts. Your posts will then show up in that person's tagged posts, and anyone who looks through there will find your page (and hopefully, follow).

 Instagram Guides are the perfect tool for sharing curated, scrollable content with your community. They give users a simple way to consume a collection of Instagram posts, products, or places in an easy-to-digest format. Despite all this though, Guides are still relatively underused — which makes them a great opportunity to set your brand apart on Instagram. What is a Guide on Instagram? Instagram Guides are like a miniature blog right on Instagram. They allow users to scroll through a curated flow of content with commentary — similar to a blog post. a collection of instagram guides They can be used to curate gift guides, product highlights, content roundups, FAQ guides, travel recommendations, restaurant reviews, and so much more. They’re unlike any other Instagram feature because you can curate feed posts, products, or locations from across Instagram, bringing it all together with your commentary.

 Plus, your Guides all live in one, dedicated place on your profile: the Instagram Guides tab. How to find Instagram Guides on Later Medias Instagram page When a user clicks on an individual feed post in a Guide, they’re directed back to the original post — making them great for giving old content a new lease of life. Hello, evergreen content! Later is a social media scheduling tool trusted by over 4M businesses, creators, and social media managers. Plan and automatically publish your Instagram posts with Later – sign up for free today: Schedule All Your Social Posts for Free Spend less time posting to social media and more time growing your business.

 Get Free Account! How to Make a Guide on Instagram To create your first Guide, tap the plus icon on the top-right of your profile page and select “Guide.” Click the top right corner on your Instagram profile to begin creating an Instagram guide From here, you can choose from three different formats: Places, Products, and Posts. Select the type of Guide you want to create, and follow the in-app prompts to curate your content. Choose 1 of 3 Instagram guide formats Once you’ve chosen the Places, Products, or Posts that you want to feature in your Guide, you can re-arrange the blocks, “Add a Title” and “Change Cover Photo,” as well as adding titles and commentary (optional) for each content block.

 steps to change guides cover photo When you’re happy with your curated Guide, select “Next” in the top-right hand corner of the screen and then “Share.” how to share an instagram guide Published Guides are not shared to your main profile feed (yet). Instead, they are housed on a dedicated Guides tab on your profile. Guides are also surfaced in your followers’ Home feeds in the immediate hours and days after publishing. What Are The Different Types of Instagram Guides? #1: Instagram Place Guides The first Instagram Guide format is a collection of places. These Guides are great for city guides, restaurant guides, and travel recommendations.

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 three examples of instagram places guides You can search locations from Instagram's library, or choose from past locations you've tagged or saved in feed posts. When you choose a place, you can pick an image that has been tagged with that location to feature in your Guide. tastethesix sushi in a places Instagram guide #2: Instagram Product Guides The next type of Instagram Guide you can curate is a Product Guide. This Guide is perfect for product releases, product recommendations, roundups, or gift guides.

 three examples of instagram product guides You can attach and link any product listed on Instagram. If you want to include a product from a brand's Instagram Shop, you can either search for it or select from your Wishlist. Shayla Oulette Stonechilds instagram guide #3: Instagram Post Guides The next type of Instagram Guide you can share is a roundup of Instagram feed posts. three examples of instagram post guides You can collect Instagram posts that you’ve created or saved (even if you're not the original author of a post). Post Guides are great for roundups and curating lists of resources — they're perfect for sharing educational content or reflecting on current news or events.

 Where to Find Instagram Guides To access an Instagram Guide, visit a user’s profile page and select the Guides icon at the top of their profile feed: How to find Instagram Guides on Later Medias Instagram page If you can’t see this icon, it’s because that user does not have any published Guides. You can also discover recommended Product Guides by visiting the Shop tab and tapping the “Guides” button at the top of the screen. searching for instagram guides Best Practices for the Instagram Guide feature Ready to create the best Guides for your brand? Here are four top tips to keep in mind: Tip #1: Think About What Your Audience Wants Using the Instagram Guide feature is a great way to curate and organize content for your followers — the creative opportunities are endless.

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  Think about what Instagram content your audience has been engaging with most, and use this information to influence your Guides content. For example, at Later, our audience is full of small business owners and social media managers who are on the lookout for social media tips. Knowing that, we created a Guide highlighting five of our favorite social media podcasts. If in doubt, ask your audience. Share an Instagram Stories question or poll sticker and ask your followers what type of Guides they'd be most interested in. Tip #2: Share Instagram Guides in Stories Since Instagram Guides aren’t shared on a user’s main profile feed, you may want to give them an extra boost on Instagram Stories. Luckily, you can easily share Instagram Guides to Instagram Stories. How to share an Instagram guide to your Instagram story Here’s how to share Instagram Guides in Stories:

  Open your Instagram Guide Tap the paper airplane icon in the bottom left-hand corner Select “Add guide to your story” It's that simple! Tip #3: Highlight Your Community If you’re a brand, this is a great way to show your products in the wild and provide valuable context. Think about creating a guide that showcases your customers wearing or using your products like @tjswim: TJ Swim uses an Instagram guide to showcase images from their customers You can find user-generated content (UGC) by manually scrolling through your tagged photos and branded hashtag page.Or you can make the UGC search process a breeze by using Later’s Collect features:

  Later’s Search by Hashtag Collect media from mentions Easily find and collect media from tagged photos Ready to use Later to easily find and curate UGC for your feed? Check out Later’s Collect tools now! Find (and share) user-generated content – right from Later! Find user-generated content from hashtags, tags, and mentions, then add it to your media library in just a few clicks! LEARN MORE! Tip #4: Use Guides to Build Strategic Relationships Guides are a great way to shine a spotlight on brands, creators, or peers in your network — which can be huge for profile building.

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  If you’re a creator or brand in a specific niche, you could create a Guide that highlights 10 accounts that create content dedicated to your subject matter (including yourself). It’s a great way to get their attention, open up the conversation, and who knows — they might feature you in a Guide in the future! This is exactly what makes Instagram Guides a great relationship-building tool. Instagram Guides create a whole new way to curate and consume content on Instagram — opening up huge opportunities for storytelling and e-commerce on the app. Starting fresh on social or just trying to build your online brand? You’re probably wondering how to get more followers on Instagram. And no, we don’t mean buying followers or using bots. Those tricks might boost your follower count for a short time, but they won’t do you any favors long-term. That’s because the only truly valuable Instagram followers are real people who care about and engage with your brand. Check out our in-depth guide to learn how to grow Instagram followers organically.

  5 simple steps to get more followers on Instagram Step 1. Lay the groundwork Step 2. Create great content Step 3. Make yourself findable Step 4. Engage with your community Step 5. Keep learning Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear. How to get more Instagram followers for free No time to read the whole guide? Check out the video below for our five best tips. Otherwise, it’s time to roll up your sleeves and get to work.

 Have a thoughtful Instagram marketing strategy If you want to be effective on social, you need a clear plan. Getting more Instagram followers is a great starter goal. But followers alone won’t create a successful Instagram account. Your goal needs to be part of a larger plan that connects to your business strategy and social marketing objectives. Think about the reasons why you want more Instagram followers. What do you really hope to accomplish? Maybe you want to: increase brand awareness boost product sales drive traffic to your website. Staying focused on these business-oriented goals will help keep your Instagram account consistent. It will help you tell a compelling brand story that appeals to new profile visitors and helps build (and keep) a loyal following. Define your target audience Ask yourself some questions about who you’re trying to reach: